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Author: Subject: What Exactly is CPA Marketing?
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[*] posted on 12-1-2017 at 11:27 AM
What Exactly is CPA Marketing?

CPA (cost-per-action) Marketing is being paid for having a visitor you generated perform an action and thus becoming a lead for the company. The best way to explain CPA Marketing for people that have never seen or heard of the concept before is giving you a quick example. Ever seen an attractive one page website that says “Compare Auto Insurance Quotes and Save 40% or more..!” That is CPA Marketing. There is a marketer behind that who will inevitably be paid anywhere on average from $5.00 to $20.00 per lead just for having you fill out that form. The “action” depends on the stipulation set by the advertiser, but it usually includes having your visitor fill out a simple.
1-4 page form that includes information such as their e-mail, telephone, and other personal information. There are CPA offers that collect credit cards for actual products and free trial offers that pay much more, but we’ll get into those later.

CPA Marketers live in the fast lane of marketing. This type of marketing is made for those who like results fast and are willing to analyze current offers and experiement with countless new offers. The great aspect of CPA Marketing is that an increasing amount of advertisers are jumping on board due to the increasing amounts of click fraud that cost-per-click advertising is experiencing.

Quick Note: CPC or cost-per-click advertising is an extremely popular form of advertising utlizilied by publishers on networks such as Google Adword, Yahoo Search Marketing, Facebook Ads, and MSN AdCenter. Advertisers are increasingly finding that their advertising dollars are not being utilized correctly and many times being wasted primarily because anyone can click the advertisement. With CPA Marketing, an actual “action”
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